In this feature, Tim explores the reality that luxury watches rarely achieve investment status. While fun to own and collect, watches are — at best — a limited store of value. Conventional stocks, bonds, and professionally managed investment vehicles almost always come out ahead when compared to the long-term performance of luxury watches. However, depreciation is the best friend of the savvy watch collector, and buying used watches is the best way to avoid depreciation, enjoy more watch than you could afford new, and buy a watch at close to its sustainable market value.