Armand Billard of Sartory Billard watches joins Tim for a discussion of the challenges and rewards of creating an independent watch brand. Since 2015, Frenchman Billard has turned his skills as an industrial designer towards the creation of accessibly priced mechanical watches. Now a craftsman as well as a designer, Billard offers full customization of the roughly 70-80 watches that he produces each year. If you ever wanted to create an independent watch brand, this is the podcast for you!